Tuesday, October 6, 2009

IMPORTANT: All book reviewers read this!

Donna from Lit Bites has just (well, I just got the email, it's from about 5 days ago most likely!) informed me that the FTC, starting December 1st, is passing a law making bloggers disclose that their review copies were for free. I don't really understand this so much, so I'm going to post the MSNBC article with all the facts and information:

By Deborah Yao and Emily Fredrix
updated 5:02 p.m. CT, Mon., Oct . 5, 2009
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PHILADELPHIA - The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.
The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. The guides are not binding law, but rather interpretations of law that hope to help advertisers comply with regulations. Violating the rules, which take effect Dec. 1, could result in various sanctions including a lawsuit."


*sigh* No comment. I'm too tired. Check out Lit Bites for more information!


**NeonGlitter** said...

Yay! You're back! Who won the competition?


Anonymous said...

Hey Meggin :) I'm back!! Well, sorta. Putting the finishing touches to my blog. Read a bit about that FTC thing - don't really get it. Do you only have to say that publishers send you books?

Haha, anyway - byeee!

Taschima Cullen said...

This... Is stupid.

Donna said...

I just hope the FTC makes themselves clearer before they end up with a bunch of bloggers insinuating and interpreting their meanings for them. That could get messy.

Cherry Diva said...

So what does it mean? That bloggers aren't supposed to get books sent to them by publishers?!?!

**NeonGlitter** said...

Doesn't it mean like i.e when I get free review books from Chicklish, if I write about it on my blog I HAVE to put that they were free?


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